{"id":473,"date":"2022-12-04T15:02:03","date_gmt":"2022-12-04T06:02:03","guid":{"rendered":"https:\/\/wakohh.com\/?page_id=473"},"modified":"2026-10-03T10:55:37","modified_gmt":"2026-10-03T01:55:37","slug":"insight","status":"publish","type":"page","link":"https:\/\/wakohh.com\/en\/insight\/","title":{"rendered":"INSIGHTS"},"content":{"rendered":"\n<section class=\"wakoh-en-about\" aria-label=\"Practice notes and perspectives\">\n<p class=\"wk-en-eyebrow\">WORDS &amp; PERSPECTIVES<\/p>\n<h2>Ideas tested in the field.<\/h2>\n<p>Practice notes from Kaz Komatsu on how companies communicate value, support buyers and build a system that sells.<\/p>\n<p>The articles below are written in Japanese. Each link opens the original article in a new tab, so you can keep this English page open.<\/p>\n<hr>\n<h3>Selected practice notes<\/h3>\n<h4>Buyers decide before they meet sales<\/h4>\n<p>A look at how buyers research and form opinions before speaking with a salesperson.<\/p>\n<p><a href=\"https:\/\/wakohh.com\/buyers-decide-before-sales\/\" target=\"_blank\" rel=\"noopener\" hreflang=\"ja\">Read in Japanese: Buyers decide before they meet sales \u2197<\/a><\/p>\n<hr>\n<h4>Four AI tools, four different answers<\/h4>\n<p>What happens when four AI tools are asked the same question about B2B sales support?<\/p>\n<p><a href=\"https:\/\/wakohh.com\/ai-search-4engines-b2b\/\" target=\"_blank\" rel=\"noopener\" hreflang=\"ja\">Read in Japanese: Comparing four AI tools \u2197<\/a><\/p>\n<hr>\n<h4>What value creation means in sales<\/h4>\n<p>A reflection on learning value creation sales through work with a European headquarters.<\/p>\n<p><a href=\"https:\/\/wakohh.com\/value-creation-sales\/\" target=\"_blank\" rel=\"noopener\" hreflang=\"ja\">Read in Japanese: Value creation sales \u2197<\/a><\/p>\n<hr>\n<h4>Rethinking sales beyond individual effort<\/h4>\n<p>How to approach sales as a connected system across the whole company.<\/p>\n<p><a href=\"https:\/\/wakohh.com\/salesis2\/\" target=\"_blank\" rel=\"noopener\" hreflang=\"ja\">Read in Japanese: Rethinking sales as a system \u2197<\/a><\/p>\n<hr>\n<p><a href=\"https:\/\/wakohh.com\/insight\/\" target=\"_blank\" rel=\"noopener\" hreflang=\"ja\">Browse all practice notes in Japanese \u2197<\/a><\/p>\n<h3>Bring the thinking into your business.<\/h3>\n<p><a href=\"https:\/\/wakohh.com\/en\/method\/\">Explore the six processes \u2192<\/a><\/p>\n<p><a href=\"https:\/\/wakohh.com\/en\/contact\/\">Discuss your business \u2192<\/a><\/p>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>WORDS &amp; PERSPECTIVES Ideas tested in the field. Practice notes from Kaz Komatsu on how companies communicate value, support buyers and build a system that sells. The articles below are written in Japanese. Each link opens the original article in a new tab, so you can keep this English page open. Selected practice notes Buyers [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"swell_btn_cv_data":"","_locale":"en_US","_original_post":"https:\/\/wakohh.com\/?page_id=42","footnotes":""},"class_list":["post-473","page","type-page","status-publish","hentry","en-US"],"_links":{"self":[{"href":"https:\/\/wakohh.com\/wp-json\/wp\/v2\/pages\/473","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wakohh.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/wakohh.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/wakohh.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wakohh.com\/wp-json\/wp\/v2\/comments?post=473"}],"version-history":[{"count":6,"href":"https:\/\/wakohh.com\/wp-json\/wp\/v2\/pages\/473\/revisions"}],"predecessor-version":[{"id":2700,"href":"https:\/\/wakohh.com\/wp-json\/wp\/v2\/pages\/473\/revisions\/2700"}],"wp:attachment":[{"href":"https:\/\/wakohh.com\/wp-json\/wp\/v2\/media?parent=473"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}