Services
Value that reaches customers, is chosen,
and flows into what comes next.
All our services serve one purpose: building a sales system for the whole company.
We connect your capabilities with what customers need and want to achieve, design how that value is communicated and delivered, and bring customers’ success and our learning back into the next round of work. That cycle is what we design.
We examine the evidence together, think through the choices and work on what has been agreed. The three services below define different scopes of that work.
If you would like to check for yourself first.
Two optional resources are available in Japanese: a self-assessment that uses six questions to clarify where your company stands, and Kairo, a newsletter in which Kaz shares observations and the reasoning behind them. Either is a place to start.
01 / Diagnosis and Execution Design
JPY 400,000Standard fee, excluding tax
Where is your sales system
getting stuck?
“We need stronger sales.” “We need to communicate more.” Kaz examines the reasons behind conclusions like these with you, looking at each of the six processes through customers’ own words, business records and conversations with the people involved. The work identifies what deserves attention first and why. You receive an execution plan for the first priority issue and a proposal that can be shared and discussed within your company.
- What you receive
- Findings across the six processes, a map connecting the buyer’s work with the work inside your company, an execution plan for one principal issue, and a proposal for internal discussion.
- A typical starting point
- Activities are continuing, but you need to understand why they are not producing the expected results, and what to address first.
02 / Six Process Advisory
JPY 700,000 per monthStandard fee, excluding tax
Build a sales system
across the whole company.
Connect the experience and relationships of your salespeople and the work of marketing to results for the whole company. Kaz works as a partner to management and the business, from assessing issues and proposing responses to designing the work, explaining it to the people responsible and reviewing results. Customer responses from execution inform the next design. Together, we build a system that keeps your value being chosen.
- Each month
- Regular check-ins, execution reviews, updates to the monthly report and shared dashboard, and a record of the next decisions. Execution plans and internal proposals are created or updated as each issue progresses.
- Who carries out the work
- Your team or existing partners handle production, setup and day-to-day operations. If you would like WAKOH to handle them, we provide a separate quotation as your implementation partner.
Standard fee: JPY 700,000 per month, excluding tax. Includes research into the agreed issues, proposed responses and priorities, execution design, allocation of responsibilities, and reporting and review through a shared dashboard. Two regular meetings per month, 60 minutes each: at first a combination of in-person and online, then generally online once goals are agreed. The standard contract term is six months, renewing automatically for the same term; three-month and annual contracts can also be discussed. Production, setup and operations are not included in the monthly fee and are contracted and quoted separately as Implementation Partnership.
03 / Implementation Partnership
Quoted individuallyProduction, setup and ongoing operations
Turning the design into
work your team can use.
A strategy creates value only when it is carried out. WAKOH assembles a team to handle work such as social media content and publishing, sales materials and video, email distribution, and the setup and operation of systems such as HubSpot. We share an understanding of your business and the design, carry out the agreed work, record customer responses and results, and bring them back into the next round of work.
- What you can hand over
- Producing materials and setting up the environment for the agreed purpose, ongoing operations, and reports on what was done and what happened. WAKOH coordinates progress and quality.
- How the contract is separated
- A separate contract and fee from advisory work. Deliverables, quantities, duration, responsibilities and costs are specified in advance, and work begins after your approval.
You do not need to choose a service before contacting us.
Start by telling us where things stand. If the issue and the work required are already clear, we can begin with advisory or implementation.
For companies entering or growing in Japan, these services can support sales and marketing design for the Japanese market. Discussions are available in English and Japanese.
Results so far
What showed up in the numbers
across four businesses.
- 135%Year on year, one year after startingDeep-tech company
- 117%Sales, against the previous fiscal termIndustrial materials manufacturer
- 200+ unitsUp from a dozen or so a year, within one yearIndustrial machinery sales company
- 20+Up from one in the first six months, over the following six monthsNew B2B service business