WAKOH & CO. / THE CREATIVE AGENCY
We connect technology, sales and marketing so your whole company can deliver value to customers.
WAKOH&CO. designs sales systems for manufacturing, SaaS and technology B2B companies through six processes. Kaz Komatsu leads diagnosis, design and review. Production and day-to-day operations are carried out by your team, your existing partners or a WAKOH implementation team, as agreed.
Explore our services Free six-process self-assessment (Japanese)
NEW BOOK · KINDLE EDITION · IN JAPANESE
Six processes for being chosen by buyers in the age of AI
For leaders of manufacturing, SaaS and technology B2B businesses.
OUR PHILOSOPHY
Understand together. Think together. Work together.
Helping someone understand and choose a product or service is among the most creative and worthwhile work there is.
When that offering relieves their pain, meets their need and helps them achieve what they want, they pay for it, and added value begins to circulate through the market.
WAKOH&CO. designs this creative cycle.
We look for the overlap between the capabilities within your company and what your customers need. Then we work with you to make that value clear and deliver it through the work of the whole business.
FROM SOMEONE WE HAVE WORKED WITH
Strategy from a management perspective, and tactics from the front line. His rare value lies in moving between the two at high resolution.
At Fixstars Amplify, the work covered the design and execution connecting exhibitions, lead qualification, inside sales and business discussions. The foreword also describes how existing content was put to use and how conversations with customers were refined in the field.
OUR WORK
Where should we start together? We assemble the work your situation needs.
FREE · IN JAPANESE
Six questions show the state of each process and what to examine first. Read the results on screen or keep them as a PDF.
Free self-assessment (Japanese) Requires your name, company name, email address and consent to receive emails. This is an automated assessment based on your answers; it does not include an individual investigation or diagnosis.FREE SUBSCRIPTION · IN JAPANESE
For leaders of manufacturing and technology B2B companies. Field cases on how a company’s technology and experience become a customer’s reason to choose, return as revenue, and where that flow gets stuck. Seven emails over the first four weeks, then about once a month.
Subscribe to Kairo (Japanese) You can subscribe directly without taking the assessment. You can unsubscribe from any email at any time.Three services for working on your business
From here, we work from your records and conversations with the people involved, and agree the scope, deliverables and fees before we begin.
Diagnosis and Execution Design
We examine each of the six processes through customers’ own words, business records and conversations with the people involved. We set out the priority issues and the evidence behind them, then deliver an execution design for the first initiative and a proposal your team can share internally.
Standard JPY 400,000excluding tax
Scope and process
Six Process Advisory
Kaz works as a partner to management and the business: assessing issues, proposing measures, designing execution, explaining the work to the people responsible and reviewing results. Customer responses and outcomes feed into the next design.
Shared dashboard (Japanese page)Business records, assessments, execution and results in one place.↗Standard, per month JPY 700,000excluding tax
Scope and process
Implementation Partnership
A team that shares the purpose and the design handles social media, sales materials and video, email distribution, and the setup and operation of tools such as HubSpot. WAKOH coordinates progress and quality.
Individual quoteSeparate contract. Work begins after your approval.
What we can take onSix Process Advisory: standard JPY 700,000 per month, excluding tax. It covers research on the agreed themes, planning and prioritising measures, design, role allocation, and reporting and review using the shared dashboard. There are two 60-minute meetings per month, in person and online at first, then mainly online once goals are set. The standard contract runs for six months and renews automatically; three-month or annual terms can be discussed. Production, setup and operations are not included in the monthly fee; they are covered by a separate Implementation Partnership contract and quoted individually.
Kaz is responsible for assessment, design and review. Production, setup and day-to-day operations are carried out by your team, your existing partners or WAKOH’s implementation team. Implementation is contracted and priced separately from the Advisory, and any additional request begins only after you approve its scope and fees.
You don’t need to choose a service before you contact us.
OUR METHOD
Value delivered to customers and lessons from the field return to the next Define. The six processes form a cycle.
WAKOH & CO.
Founder / Kaz Komatsu
Kaz examines issues from both the business and the front line, and designs systems that sell. He leads WAKOH&CO.’s diagnosis, design and execution review.
WORDS & PERSPECTIVES
LET’S TALK
You may be clear about the work you need, or still trying to name the problem. Tell us what is happening now and what you want to achieve.
We can discuss your business in English or Japanese.
