WAKOH & CO. examines and designs sales systems for manufacturing, SaaS and technology B2B companies through six connected processes.
Views diverge on “Attract.” We don’t decide who is right. Each side asks what the other saw that led to their answer.
Illustrative example. The values do not describe any real company.
The Creative Agency
Communicating value and selling it. That is the most creative work there is.
It means understanding a problem, responding to a need and helping someone move toward what they want to achieve. The value delivered, the payment received and what we learn can then support the creation of further value, and that cycle spreads through the market. WAKOH & CO. designs that continuing cycle.
What We Design
What we design.
Today, buyers research with AI before choosing who to buy from, in B2C and B2B alike. Before they speak with a salesperson, they have already formed opinions from your company’s information, records, customer experiences and comparisons.
That makes selling the work of the whole company, not only the sales team. WAKOH & CO. works with the capabilities already inside your business, connects the work of technology, sales and marketing, and designs a system through which buyers choose you.
01 — Services
Three services
- Diagnosis and execution designStandard fee JPY 400,000, excluding tax
- Six-Process AdvisoryStandard fee JPY 700,000 per month, excluding tax. Two 60-minute meetings per month; standard six-month contract that renews automatically (three-month or annual terms can be discussed)
- Implementation partnerProduction, setup and operations under a separate agreement and individual quote
02 — Books
Books and the six processes
- 売るのは、会社の仕事だ。“Selling Is the Company’s Work”: six processes for being chosen by buyers in the AI era (2026). Japanese only
- なぜ展示会をやっても、売上は増えないのか？“Why Don’t Trade Shows Increase Sales?”: the design behind 14-fold revenue growth. Japanese only
As a Creator
Kazuyuki Komatsu, Founder
Kaz does not call himself a consultant. Rather than a teacher offering advice from a desk, he aims to be a designer who draws out the core inside a company and connects it with the market. He leads WAKOH’s diagnosis, execution design and review; implementation is carried out by an agreed team.
- 2008
- Joined a mid-sized Japanese factory automation manufacturer and worked in domestic sales.
- 2014
- Joined the launch of the Japanese subsidiary of a European automation company. During roughly a decade there, the Japanese subsidiary’s revenue grew 14-fold and orders 18-fold through the work of the team.
- 2023
- Founded WAKOH & CO. in January. He now works with business leaders across deep technology, established manufacturing and new business development, including at a major television broadcaster.
Logos, book concepts, the world of a brand: every output carries the same idea of drawing out other people’s capabilities and giving them form.
Company
Company information
| Company | WAKOH & CO. Inc. |
|---|---|
| Representative | Kazuyuki Komatsu, Representative Director |
| Established | January 2023 |
| Address | Crossgate 7F, 1-101-1 Sakuragi-cho, Naka-ku, Yokohama, Kanagawa 231-0062, Japan |
| Business | Diagnosis and execution design of sales systems; Six-Process Advisory; implementation support for production, setup and operations; writing and publishing books |
| Philosophy | 和を以て幸と為す (creating happiness through harmony) |
| Contact | Inquiries (Privacy policy, in Japanese) |
First, tell us about your business.
You don’t need to know where to start. If you would like to check where your company stands first, a six-process self-assessment is available in Japanese.
Discuss your businessSix-process self-assessment (Japanese)