WORDS & PERSPECTIVES
Ideas tested in the field.
Practice notes from Kaz Komatsu on how companies communicate value, support buyers and build a system that sells.
The articles below are written in Japanese. Each link opens the original article in a new tab, so you can keep this English page open.
Selected practice notes
Buyers decide before they meet sales
A look at how buyers research and form opinions before speaking with a salesperson.
Read in Japanese: Buyers decide before they meet sales ↗
Four AI tools, four different answers
What happens when four AI tools are asked the same question about B2B sales support?
Read in Japanese: Comparing four AI tools ↗
What value creation means in sales
A reflection on learning value creation sales through work with a European headquarters.
Read in Japanese: Value creation sales ↗
Rethinking sales beyond individual effort
How to approach sales as a connected system across the whole company.
Read in Japanese: Rethinking sales as a system ↗
Browse all practice notes in Japanese ↗